While your competitors take years to build up a few thousand fans, zoom ahead of them by gaining hundreds or thousands of new followers every month. Facebook and Twitter campaigns are designed to be executed in either in bulk fashion (for maximum followers) or targeted fashion (for specific followers).
Getting the maximum number of potential customers to interact with your brand during their personal time creates a positive association with your company, ultimately leading to more sales and better customer communication.
Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.
Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. We have the knowledge and experience necessary to help you combine social media, SEO, and other strategies to present the best image possible and help clients become a real part of your community.
The reason why social media networking is a huge success is because of its friend-of-a-friend (FOAF) trust model, which is similar to word of mouth (WOM). Studies show that, while only 14% people trust ads, a whopping 76% of people trust consumer recommendations for purchase decisions.
A FOAF model enables users to interact with network users to whom they are not otherwise directly connected. Users can establish different rules of engagement for different types of connections in their network; the closer the connection to a user in terms of degrees of separation, the more trusted that user is.
This is the key difference between social networking and traditional SEO or PPC strategies. Users maintain direct connections to their friends, but they also have some level of access to the direct connections that their friends maintain to other people.
Public social networking services such as Facebook, MySpace, LinkedIn, and Friendster can be valuable sales, marketing, and support tools if you know how to effectively apply them for your business.
Contact us today for a free social marketing analysis. You’ll be glad you did.